Gone are the days where “Character home in the zones” should be considered acceptable, yet spend 5 minutes browsing Trademe or and that’s largely all you will find as headers under each property listing.

In a market where property is always viewed in competition, not in isolation, your home must be seen as the first among equals. Every property on the market is like a product on the shelf at the supermarket. It is no good being placed at ankle height next to the no-brand labels. You need to be front-and-center, at eye height and grabbing attention from prospective purchasers.

A picture is worth a thousand words so why would you cut costs on photography? What prospective purchaser wouldn’t find a 2D or 3D floor plan and video walk-through beneficial? Lets roll out a literal red carpet for the open homes if we have too! These are small investments that executed well, can really pay off.

But… Advertising isn’t everything

There are 4 elements that determine a successful outcome for any property transaction. The great thing is, you have an opportunity to control 3 of them.

  1. The Location
  2. The Presentation and Marketing
  3. The Agent you pick
  4. The Selling Strategy you choose

With only location being set in stone, you have free reign over the remainder. Making an informed and educated decision to maximize the opportunities within the other 3 elements cannot be understated.

The old saying; “only as strong as your weakest link” couldn’t be more accurate when applied to a real estate scenario. Ensuring a consistent and high-quality campaign across all aspects is crucial to the final outcome of any transaction.

Contact me for an appraisal or a relaxed discussion over coffee and find out how controlling these elements to beat the competition will get you top dollar.



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